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Refining
a new
category

AB Inbev, International

Refining a new category

The iconic beer brand for real men in the Benelux. But every now and then, even real men want to enjoy a refreshing non-alcoholic drink. Jupiler Force, a naturally brewed soft drink.

A strong emphasis on the codes of soft drinks, never losing track of Jupiler’s roots.

Creating
a clear
brand story

Lemar, The Netherlands

Creating a clear brand story

A distinctive candy requires a distinctive design.

Heksehyl “the witches scream”.

With their unique recipes and ingredients, witches make the most irresistible and dangerously delicious liquorice.

Emotions to
differentiate

HJ Heinz, The Netherlands

Adding emotion to differentiate from the competition

An extensive ready-to-drink range with delicious fruits. The heart enhances the brand values like care and trust. The playful photography and loose typography make Roosvicee human, positive and trustworthy.

Creating
a new
category

Herbal Health Food B.V., The Netherlands

Creating a new category

Pluk! is an innovative concept of Herbal Food For Health. Fresh herbs and natural flavours. Using grandma as an icon on the pack. An humorous and optimistic style provides a modern touch to it all.

Strengthening
the household
name

Unilever, The Netherlands

Strengthening the household name

Optimising a home cleaner. Expressing the brand values and making it more contemporary.

Creating
A-brand
strength

Maxeda, International

Creating A-brand level of trust

MX Power is the new heavy tools & machinery brand for Maxeda DIY. MX Power tools will take care of bigger household jobs that will help you move forward and significantly improve the quality of your home. What better way than to base the identity on the moving forward principle. MX Power, getting the job done.

Making an
iconic brand
more iconic

Unilever, The Netherlands

Making an iconic brand more iconic

A design based on iconography.



The mug is the great hero.



With a smile and speech bubble to add a little humour to the packaging.

Reinforcing
the leading
position

HJ Heinz, The Netherlands

Reinforcing the leading position

Bringing the true cacao feel to your sandwich. The creamy dark background and the golden foil embossing emphasizes the high quality.

Entering an
internationally
market

AB InBev, Belgium

Entering an internationally growing market

Appealling rum flavoured beer, with a surprising benefit.

Clear
assortment
strategy

HJ Heinz, The Netherlands

Clear assortment strategy

Wijko goes Asian. The recognisable brown Wijko bucket now has a modern Asian twist to it. The handcrafted wooden background combined with a colourful batik cloth feels comfortable and inspiring.

Extending the
life cycle

Unilever, International

Extending the life cycle

A well-known brand but perhaps slightly outdated over the years. A structured and bigger brand area and contemporary colours make Vienetta ready for the next generation.

Reinforcing
category
leadership

Royaan, The Netherlands

Reinforcing category leadership

Strengthen Van Dobben's leadership in the premium croquette category. Back to the brand’s soul and origin. Accentuate this in a powerful yet simple way in the brand style and packaging design. With a strong shelf visibility and high-hand value.

Defining
a relevant
evolution

Westland, The Netherlands

efining a relevant evolution

Old Amsterdam is all about passion and dedication. The rich and intense taste follows from the persistent search for the ultimate recipe for premium aged Gouda cheese. Old Amsterdam, because true character shows.

Creating
an opening
in food

Royaan, The Netherlands

Creating an opening in food

A real Dutch confectionary brand. How do you put a foodservice brand onto the supermarket shelves? Well, by letting everyone believe that it has always been there. A line representing authenticity, authority, quality and variety.

Local
heritage
as a USP

Unilever, International

Local heritage as a USP

The Swedish ice cream brand.

Back to authentic, natural vanilla ice cream with typical Swedish berries.

The illustrations represent the Swedish culture with a modern twist.

Activate
the brand

Unilever, The Netherlands

An instrument for activation

Cowboys and Indians.

One can't do without the other.

A dynamic duo.

Expressing
uniqueness

Westland, The Netherlands

Expressing the uniqueness

Maaslander is the most delicious cheese with a superior soft taste.

The brand  identity uses the optimistic and iconic sun beams as the ultimate recognition and the natural colours combined with the image of a slice of cheese, illustrating the softness of the brand.

Differentiating
through
assortment

HJ Heinz, The Netherlands

Differentiating through assortment

Unique and refreshing. An healthy alternative to carbonated drinks – an easy, tasty syrup for kids and adults which should be enjoyed ice cold.

Leaning on ice tea category codes however, maintaining its own Karvan Cévitam identity.