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Household (re)branding

Karvan Cevitam is a trusted syrup brand of Heinz. With brand awareness among Dutch consumers, but with decreasing brand appeal. Heinz asked us to help them defend the brand against new category entrants. By taking an unexpectedly light-hearted approach to the brand’s heritage and quality, we managed to hold on to existing users and attract new young users.

Our Strategic input:
  • Insight development
  • Growth spotting
  • Consumer testing
  • Brand positioning
  • Identity development
  • Packaging design
  • Artwork
  • Brand manual

New segment platform

From a rough idea to a strong segment platform proposition, without knowing clearly what the mother brand is going to do. A spot on job for Mountain's team. With an integrated and no-nonsense approach, we developed insights, segment strategy, visual identity, naming and product propositions. With some great results after meeting the first consumers.

Our Strategic input:
  • Insight development
  • Platform positioning
  • NPD funnel
  • Packaging design
  • Creation
  • Artwork

Creating brand appeal

A classic Dutch b-t-b company with international leadership that needed to step up. For that we had several workshops with the board and internal stakeholders. We translated  insights into a clear brand positioning and promise, reflecting the values and mentality of the brand. With roots from the past and a bridge to the future.

Based on the typical Mountain way-of-working.

Our Strategic input:
  • Brand positioning
  • Identity development
  • Naming

Own brand development

Own brands are important business pillars for DIY retailers. Understanding how to communicate your offer through effective design can make or break a brand. To spear them into the next decade, the Maxeda DIY group invited us to help accompany European own brand growth. With several strong own brands and thousand of SKUs.

Our Strategic input:
  • Insight development
  • Vision building
  • Portfolio development
  • Brand positioning
  • Packaging design
  • Creation
  • Artwork
  • Brand manual

Towards ‘Glashelder 2.0’

Glashelder 1.0 was a strong chapter in the life cycle of the insurance company Interpolis. But in the meantime the category codes became stronger than the unique values.  At the same time it is difficult to really let go of the conventions and surprise the target audience. So what do you do? Call Mountain. To See Further and Deliver More.

Our Strategic input:
  • Insight development
  • Brand development
  • Internal branding

Building new ground

To avoid a ‘seven year itch’ and stay ahead as category leader, Grand’Italia asked Mountain to help build new ground. We started this journey with a fresh view on the Italian cuisine and the position of Grand’Italia. We also helped them to climb higher with a new segmentation, new products, a new identity and packaging design system.

Our Strategic input:
  • Insight development
  • Portfolio development
  • Brand positioning
  • NPD funnel
  • Packaging design
  • Creation
  • Artwork