set me free

51cases

client

De Kuyper Royal Distillers

project

De Kuyper Bessenjenever redesign

category

​packaging design

De Kuyper Bessenjenever is a classic drink that had lost its relevance over the last decades. Although the drink still tastes as good as it ever did, it was slowly surpassed by other drinks especially produced for women. We have rejuvenated this classic drink that has been forgotten. We found a new insight in line with the excitement of nightlife and revamped the drink to create a new-found mentality to boost sales again.

De Kuyper