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Client / Eyecare
Project / Corporate
Category / Brand and Visual Identity

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The EyeCare Group is an initiative of 8 successful family businesses and is the market leader in the high-end optics and hearing segment. The EyeCare Group stores offer excellent eye and hearing care to consumers. Outstanding service, customization, a high-end assortment, and the latest technologies ensure that consumers receive the best hearing and vision solutions.

Following a pitch phase, we had the honor of assisting the EyeCare Group with the development of a new visual identity and the strategic and tactical design of various offline and online materials. This applied to the group as well as all brands and labels in the portfolio. It was a fantastic project, especially because very intensive collaboration was required within a short timeframe.

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Luxury brands demand luxury design. At EyeCare, too. In every facet of the visual identity, we sought visual eye candy. For optimal seduction and recognition by the consumer. And to pleasantly touch the retailer's soul and spirit. Given the nature of the group, a visual identity that offers a great deal of freedom but adds up to a clear unity.

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