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Client / Noordwest Ziekenhuisgroep
Project / Corporate
Category / Visual Identity

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Noordwest Ziekenhuisgroep is a hospital group for the north-western part of the Netherlands that offers both basic and highly specialist healthcare, with hospitals in Alkmaar, Den Helder, Heerhugowaard, Limmen, Schagen, and on the island of Texel. Created as a result of the merger of Medisch Centrum Alkmaar and the Gemini Hospital, the group’s core values are 'Care for one another', 'Decisive action' and 'Proud to offer highly specialist care'. The focus is on resourceful organisation, digitalisation, regional collaboration and job satisfaction, with highly specialist clinical care within a wide range of areas, including internal medicine and oncology.

Mountain was brought in by Noordwest Ziekenhuisgroep on two occasions as a strategic branding partner. Focused on the administrative and legal merger of MCA and Gemini, the first collaboration saw Mountain work on brand positioning, core values, brand portfolio structure, and naming. A few years later, the focus shifted to further shaping Noordwest Ziekenhuisgroep’s identity and character, with the aim of becoming a stronger employer, offering more value to patients, and strengthening its reputation among stakeholders in the healthcare value chain.

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