As a strategic branding partner, we were brought in during the merger to build a brand policy, verbal identity, visual identity, and various online and offline communication tools. Given the merger context, the approach was primarily focused on bringing together insights and solutions, whereby ambitions were high.

Ambitions had to be high, because St. Antonius Hospital is one of the Netherlands’ 27 collaborating highly specialist teaching hospitals and had set out to become a leader within this group.