If you do something, you can only succeed if you do it with a clear vision.
Managing processes and being able to strategically rationalise identity and design allows us to apply our expertise in a targeted manner for brands and organisations. We do this with a carefully assembled team. With the right cultural values in an inspiring working environment. From experienced seniors to talented juniors. All with an eye for society and a great love for powerful branding and design strategies. And above all, it's about being successful together.
Managing processes and being able to strategically rationalise identity and design allows us to apply our expertise in a targeted manner for brands and organisations. We do this with a carefully assembled team. With the right cultural values in an inspiring working environment. From experienced seniors to talented juniors. All with an eye for society and a great love for powerful branding and design strategies. And above all, it's about being successful together.
FMCG
The fast moving consumer goods (FMCG) market is one of our core expertises. For nearly 30 years, we’ve developed and revitalised brands, product ranges and products. We collaborate to uncover key insights, USP and ESP, increasing emotional relevance and uniqueness because powerful messaging drives sales. Food and non-food, in the Netherlands and internationally. From harmonisation and brand positioning to assortment strategy, innovation platforms and effective packaging design.
Retail
Adding your own product lines increases value when a well-balanced assortment, strategy and brand identity clearly express your retail formula. Design creates an effective stop-hold-close at shelf level. In a fast-changing retail market this is challenging, but one we handle well thanks to our experience in private label positioning, portfolio strategies, visual identities and packaging design.
Corporate
Aligning the organisational culture, the DNA, with a new brand vision and identity both internally and externally is a complex challenge. Unravelling the essence and guiding the search for relevant values through a thorough process is what Mountain is here to facilitate. With our effective and innovative methods, we are able to create surprising insights and solutions. Made tangible in a clear manifesto and effective visual style.
Luxury
identity and sophisticated design play such an important role in this domain. We have built up expertise, particularly with respect to medium-sized and small luxury consumer products, such as personal care and personal styling products, and are able to deliver exclusivity, status, aesthetic value, and target group appeal.
Insights & directions
Whether it concerns social developments, organisational DNA, a portfolio, brand vision, product attributes or design, it all starts with insight and understanding. In the ‘Find’ phase, we uncover relevant insights—either from scratch or based on a brief—using diverse methods. From fieldwork in-store and online research to workshops or deeper analysis, with an open mind or guided by initial hypotheses.
These core insights form the basis for what we do best: identifying solution directions and new opportunities. We focus on broader directions that resonate with both client and target group, using models, short copy and visual stimuli to bring them to life.
Insights & directions
Whether it concerns social developments, organisational DNA, a portfolio, brand vision, product attributes or design, it all starts with insight and understanding. In the ‘Find’ phase, we uncover relevant insights—either from scratch or based on a brief—using diverse methods. From fieldwork in-store and online research to workshops or deeper analysis, with an open mind or guided by initial hypotheses.
These core insights form the basis for what we do best: identifying solution directions and new opportunities. We focus on broader directions that resonate with both client and target group, using models, short copy and visual stimuli to bring them to life.
STRONG DESIGN
FEELS A BIT
UNCOMFORTABLE
In the beginning
Big idea & building blocks
From the Find phase we move on to the Focus phase, based on potential solutions we have identified or on the strategy provided by our client. This phase is when we focus primarily on strategic and creative big ideas, which can be a refined vision, brand positioning, brand identity, visual identity, verbal identity, corporate identity concept, or a packaging design concept. The big ideas are filtered down to their essence and then presented to everyone through a clear story made up of text and visuals to identify emotional triggers.
We subsequently take the big ideas that both we and the client believe to be the strongest solutions and develop them into the various building blocks. This is to ensure that we are certain that we will actually achieve various objectives. Or to test for the best effect and get feedback on possible improvements.
Big idea & building blocks
From the Find phase we move on to the Focus phase, based on potential solutions we have identified or on the strategy provided by our client. This phase is when we focus primarily on strategic and creative big ideas, which can be a refined vision, brand positioning, brand identity, visual identity, verbal identity, corporate identity concept, or a packaging design concept. The big ideas are filtered down to their essence and then presented to everyone through a clear story made up of text and visuals to identify emotional triggers.
We subsequently take the big ideas that both we and the client believe to be the strongest solutions and develop them into the various building blocks. This is to ensure that we are certain that we will actually achieve various objectives. Or to test for the best effect and get feedback on possible improvements.
Identity, 2D and 3D design
With a vision on the identity that we have captured in a design, we make things truly tangible during the Feel phase. More than just the joy it brings us, design has the remarkable power to touch people instantly. Our expertise lies in the use of our methods to involve our clients in the design process.
We design in 2D, for offline and online use in the FMCG, retail and corporate markets. But also in 3D, from signing, packaging to a 'brand' interior.
Identity, 2D and 3D design
With a vision on the identity that we have captured in a design, we make things truly tangible during the Feel phase. More than just the joy it brings us, design has the remarkable power to touch people instantly. Our expertise lies in the use of our methods to involve our clients in the design process.
We design in 2D, for offline and online use in the FMCG, retail and corporate markets. But also in 3D, from signing, packaging to a 'brand' interior.
Feel free to contact us!
Rik Keessen
rik@mountain.nl / +31 (0)6 53 81 51 12
Esther Kloosterman
esther@mountain.nl / + 31 (0)6 21 51 37 62
André de Koning
andre@mountain.nl / +31 (0)6 25 09 88 46