29 May 2020
Packaging design trends are important for marketeers in FMCG and Retail organizations. Especially because it indicates a ‘zeitgeist’.
It can help you find inspiration for the next step of your brand and / or packaging. Or to establish that new creativity is necessary to meet the conventions that are so important to the consumer. Based on our practices, our views on brands, identities, design and various cases in Western Europe, we have recently identified various packaging design trends for mass market.
With this document we give you a first insight of 10 of these trends. Would you like to know more? We are happy to explain the context of these trends and show you the remaining 12 trends that we have identified in a personal or video meeting.
11 May 2020
We have collected changes that occur in society during this COVID-19 crisis and linked it to changes in motivations of people as we see it. Brands should be taking this into account. It is an update of our motivational trend view (Mountain Trendview Clusters) that we released in the third quarter of 2019.
You can download the whitepaper ‘Branding after COVID-19’ for free. Let’s discuss!
21 April 2020
Who would have thought that the digital team meetings could be so much FUN! Also from a distance we can solve all your design issues.
