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MOUNTAIN MOTIVATIONAL TREND VIEW 2021-2024

1 December 2021

Do you really know what moves people today? The Mountain Trend View is our report on the latest consumer behavioural trends. It’s a deep dive into the ever-changing motivations people have to connect to brands and their products. A great insight to see what moves people which we would like to share with brands and help them find their audience. Are you interested in getting to know people better and are you a strategic marketeer? Get in touch and we are more than happy to meet with you and present our Mountain Motivational Trend View for free!

New kid in town

02 nov 2020

It’s fresh and it’s new and you can feel the optimism while enjoying Noomi. A fermented Coconut milk product supporting an organic and more sustainable lifestyle.
Plant based, no added sugar and no lactose. Without synthetic fragrance, color, flavor and preservatives. Deliciously creamy with a mild flavor. Curious? You can buy it at Ekoplaza.

Strenghten your immunity

29 sep 2020

We all know that a healthy lifestyle keeps your immune system strong. Nowadays, it is even more important to protect and maintain the health of your lungs. Dagravit has recently introduced a new dietary supplement which is developed to support your natural immune system. Vitamin C & D contribute to a healthy immune system, the turmeric* helps to keep your lungs healthy. Vitamin C & E help to protect body cells against external influences.

*Health claim Turmeric is pending European authorization.

Pretty in Pink

24 sep 2020

This salt is more than just a pretty thing. If you are up to date on cooking trends, you have probably heard about Himalayan pink salt. It’s loaded with minerals, like iron and calcium. Himalayan pink salt offers a purer and more natural alternative to table salt.

Are you ready to start cooking with pink Himalayan salt? Check out the JOZO shelf in your local supermarket and get started.

Love Naure!

14 sep 2020

An Indian is summer coming! Tomorrow, warm air will reach the Netherlands, pushing temperatures up to 29C. The perfect excuse to enjoy a little ice-cream. These two flavors were especially made for the German market. Proud to have worked on this, naturally. Without artificial flavors and colorings, in an environmentally friendly packaging. Now that’s what we call real love for nature!

Rise and shine!

04 sep 2020

These Botanique bars are super easy to use and free from plastic and palm oil, 100% natural. Also fantastic for travelling since they cannot leak over your favorite outfit. Additionally, they will last three times longer than bottled shampoo versions. Botanique is a brand from Udea. Botanique products are available at Ekoplaza and bio specialty stores. The packaging is a feast for the eyes.

See for yourself!

Fresh new identity

12 July 2020

ABC Logistics is a specialist in the complete distribution of fresh vegetables and fruit. From picking up goods from the farmer to making them ready for shipping. ABC Logistics stands for efficiency and flexibility and we have created a strong visual identity and logo for them. You can feel the optimism and freshness in the logo. Modern, positive and reliable. ABC Logistics, moving fresh!

Earth’s Best

3 July 2020

We love CêlaVíta potatoes! They are an incredible source of vitamins and minerals. Did you know that potatoes are an excellent source of vitamin C?

Mashed, roasted or baked, we happily eat CêlaVíta potatoes every night of the week. Since 1967 CêlaVíta selects the best potatoes from the earth. Once selected, it takes less than 24 hours to take them into the supermarket. This way, CêlaVíta gets the best from the Dutch soil.

Mountain Packaging trends

29 May 2020

Packaging design trends are important for marketeers in FMCG and Retail organizations. Especially because it indicates a ‘zeitgeist’.

It can help you find inspiration for the next step of your brand and / or packaging. Or to establish that new creativity is necessary to meet the conventions that are so important to the consumer. Based on our practices, our views on brands, identities, design and various cases in Western Europe, we have recently identified various packaging design trends for mass market.

With this document we give you a first insight of 10 of these trends. Would you like to know more? We are happy to explain the context of these trends and show you the remaining 12 trends that we have identified in a personal or video meeting.

Brand(ing) beyond COVID-19

11 May 2020

We have collected changes that occur in society during this COVID-19 crisis and linked it to changes in motivations of people as we see it. Brands should be taking this into account. It is an update of our motivational trend view (Mountain Trendview Clusters) that we released in the third quarter of 2019.

You can download the whitepaper ‘Branding after COVID-19’ for free. Let’s discuss!

Customer journey leads Identity!

31 March 2020

The contact moments with your customer is not a one size fits all strategy. Different moments require a different message and emotion. Meet me, Inspire me, Choose me and Love me are 4 stages of engagement where a brand needs to figure out its role and tone of voice. For the Open Universiteit we have created a new identity programme to boost the business. Soon to be released. Curious what we can do for your brand?

Sourcy Vitamin Water Renewed!

4 March 2020

Sourcy Vitamin water is now sugar free, while keeping its great taste. This makes Sourcy Vitamin Water the only sugar-free vitamin water on the Dutch market. The new identity of Vitamin Water looks familiar, but is now strongly linked to the Sourcy brand. The heart of the brand has the Sourcy signature; the Sourcy logo and the brand color blue, but the striking and recognizable tasty colors are also still intact. Sourcy Vitamin Water is the carefree thirst quencher and we are very proud of the work we did together with the Vrumona team.