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Fresh new identity

12 July 2020

ABC Logistics is a specialist in the complete distribution of fresh vegetables and fruit. From picking up goods from the farmer to making them ready for shipping. ABC Logistics stands for efficiency and flexibility and we have created a strong visual identity and logo for them. You can feel the optimism and freshness in the logo. Modern, positive and reliable. ABC Logistics, moving fresh!

Earth’s Best

3 July 2020

We love CêlaVíta potatoes! They are an incredible source of vitamins and minerals. Did you know that potatoes are an excellent source of vitamin C?

Mashed, roasted or baked, we happily eat CêlaVíta potatoes every night of the week. Since 1967 CêlaVíta selects the best potatoes from the earth. Once selected, it takes less than 24 hours to take them into the supermarket. This way, CêlaVíta gets the best from the Dutch soil.

Truly Mouth-watering!

12 June 2020

It’s warm again! With Ice cream from the Ice Cream Factory you can perfectly match the need for healthier and organic food with your craving for ice cream. Take a quick peek at your new favorite ice cream. Do you scream for ice cream yet?

Absolutely Fabulous!

08 June 2020

A colorful and fabulous redesign of Stegeman sausages. They are truly delicious and they can be used in so many recipes. If you haven’t tried them as an appetizer or did not add this to your meal, you are missing out. What’s your favorite Stegeman flavor? Comment below and let us know!

Mountain Packaging trends

29 May 2020

Packaging design trends are important for marketeers in FMCG and Retail organizations. Especially because it indicates a ‘zeitgeist’.

It can help you find inspiration for the next step of your brand and / or packaging. Or to establish that new creativity is necessary to meet the conventions that are so important to the consumer. Based on our practices, our views on brands, identities, design and various cases in Western Europe, we have recently identified various packaging design trends for mass market.

With this document we give you a first insight of 10 of these trends. Would you like to know more? We are happy to explain the context of these trends and show you the remaining 12 trends that we have identified in a personal or video meeting.

Brand(ing) beyond COVID-19

11 May 2020

We have collected changes that occur in society during this COVID-19 crisis and linked it to changes in motivations of people as we see it. Brands should be taking this into account. It is an update of our motivational trend view (Mountain Trendview Clusters) that we released in the third quarter of 2019.

You can download the whitepaper ‘Branding after COVID-19’ for free. Let’s discuss!

Customer journey leads Identity!

31 March 2020

The contact moments with your customer is not a one size fits all strategy. Different moments require a different message and emotion. Meet me, Inspire me, Choose me and Love me are 4 stages of engagement where a brand needs to figure out its role and tone of voice. For the Open Universiteit we have created a new identity programme to boost the business. Soon to be released. Curious what we can do for your brand?

Sourcy Vitamin Water Renewed!

4 March 2020

Sourcy Vitamin water is now sugar free, while keeping its great taste. This makes Sourcy Vitamin Water the only sugar-free vitamin water on the Dutch market. The new identity of Vitamin Water looks familiar, but is now strongly linked to the Sourcy brand. The heart of the brand has the Sourcy signature; the Sourcy logo and the brand color blue, but the striking and recognizable tasty colors are also still intact. Sourcy Vitamin Water is the carefree thirst quencher and we are very proud of the work we did together with the Vrumona team.

For the love of food!

28 February 2020

Let’s raise our glasses and toast to the new logo of De Wijndragers. The updated logo fits the positive identity of De Wijndragers. It communicates the balance between old and new, heritage and modernity. Keeping up with the times, the new logo captures craftmanship and authenticity. The new logo symbolizes the spirit and values of De Wijndragers; to take energy and passion forward, expressing the love of food.

A small bag with big allure!

14 February 2020

The Hague is home to many lovely monuments and historical neighborhoods. It’s the political heart of our country. It’s no wonder that this Royal city became the subject of inspiration for one of the Simon Lévelt’s packaging designs. A delightful tea that shows off the beauty of the city. Needless to say, that Mountain is proud to be situated in this city with international allure and to have created this packaging.

best of both worlds

29 January 2020

Tic Tac is releasing a new duo pack; Tic Tac with Coca-Cola flavour. A refreshing mint with the typical Coca-Cola taste. It’s a unique collaboration between two iconic brands. This limited-edition product will be temporarily available, so enjoy it while you can!

family of specialists

22 January 2020

Since 1928, Best Fresh, has built a strong position and developed a unique portfolio in high quality fruit and vegetables. They deliver quality on a daily basis and encourage all of their chain partners to innovate and to improve continuously in their market segment. Obviously, with attention for people and the planet. Creating a strong logo and visual identity for Best Fresh is something we are very proud of.

boost your energy!

16 januari 2020

We all need a little bit more energy during these cold winter months. This chewable fruity flavored tablet contains vitamin B6, magnesium and mineral plants like ginseng which helps you in boosting your energy level and concentration. Feel more energized with Dagravit Energie Boost Forte and feel your best again.

easy & tasty!

10 January 2020

Isn’t this a feast for the eyes? The perfect appetizer plate contains a few choices from some of our beloved clients. Stegeman sausages, Old Amsterdam cheese and Kwekkeboom Black Angus bitterballen. The best thing about this appetizer plate? Everyone can grab whatever he or she likes. The perfect variety of finger food to serve to your guests. These will definitely go well with a nice glass. Cheers and happy weekend!