business by desire

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441cases

client

Fresh Forward

project

Identity redesign

category

visual identity & corporate design

Fresh Forward is a creative consultancy agency that focuses on growing and strategically renewing brands and organizations. Their philosophy is Business By Desire as Fresh Forward believes that organizations, brands and teams can have a positive impact based on a common desire.

The bigger idea behind the Fresh Forward identity was to capture that spark that makes the company so clever and inspiring to work with. It’s a world full of surprises and strange little contradictions that make for an intriguing and clever new identity that captures the spirit of the company and the people that work there.

clever, sparkling and inspiring.

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