just add Heinz

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81cases

client

Kraft Heinz

project

Heinz pasta sauces

category

packaging design

It seems simple and obvious, ‘just add Heinz’ to elevate the everyday. We designed the packaging for their three all new Heinz Tomato Frito sauces! Just pick one of the delicious three new Heinz Tomato Frito sauces and start cooking. Whether you choose the Bio, the Chunky or the Authentico; Heinz Tomato Frito sauces are perfect to spice up your daily meal. Bon appetite!

For the design we have respected the power and heritage of the Heinz brand and added the segment and taste variant name and made sure they are a perfect match with the overall Heinz design. Next to that we have added images of the organic ingredients that give each of these sauces its unique character. The design feels familiar but adds three new differentiating sauces to the Heinz sauces segment.

elevate your everyday

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​elevate your everyday

elevate your everyday