only for the brave
packaging design & visual identity
Cubanisto is the exciting mix of beer with rum that lets you discover the true latin spirit. AB-Inbev asked us to help them develop the brand from scratch based around the historical origins and culture of Havana, Cuba. The story and identity focus on the rich history of Havana where in earlier days rough parts of the city were home to a great mixture of outcasts. They forged their own paths in life and did not forget to create the best parties on their way. But these parties were not for the establishment, so it took some guts to go look for them and the true free latin spirit and enjoy the night like there will be no other.