add some crunch to your chocolate sprinkles!

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541cases

client

Kraft Heinz

project

Koninklijke De Ruijter Chunks and Curls

category

packaging design

Koninlijke De Ruijter (KDR) is the most renowed Dutch brand for tasty chocolate sprinkles. Their rich history has made them a fixture on the Dutch breakfast tables. Next to maintaining a line of classic line of sprinkles, the brand is also constantly looking for new ways to enjoy your daily breakfast.

KDR Chunks & Curls are two new crunchy chocolate toppings that add some extra indulgence to your bread. Chunks & Curls are crunchy little pieces of chocolate that melt in your mouth and give you the taste of delicious chocolate to enjoy. Both Chunks and Curls come in a milk chocolate and pure chocolate variant.

For the design we were inspired by creating a contrast with the regular white KDR packaging and give that feeling of premium indulgence. The dark and minimalist packaging combined with the gold details and large embossing create an exciting contrast that oozes quality that fit both the product and the brand.

pushing the limits of chocolate sprinkles

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