Client / Superunie
Project / Bio +
Category / Packaging design & visual identity
BIO+ is one of the largest food-brands in the Netherlands. What's unique about this brand is that it consists of a unique collaboration between farmers, food manufacturers and supermarkets. This collaboration allows the brand to offer an extensive choice of organic products in the supermarket. Available to anyone for a good price!
BIO+ is owned by retail organization Superunie and can be found in all of their supermarkets like Coop, Spar, Hoogvliet and Plus.
Let us tell you something about the design; We were called in when the BIO+ brand had just completed a restyle. Mountain created a fully-fledged and workable packaging design with unique elements. By applying these elements in a powerful way, it was possible to roll out the entire style consistently yet dynamically across the entire range.
The look and feel of the packaging is no nonsense with a slanted logo in different colors on a white canvas, combined with the beautiful photography. It gives the products a modern look and feel. Honest products for an honest price. That is the + of BIO+.
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