Client / Fresh Forward
Project / new identity
Category / corporate design & visual identity
![Cases_uitgebouwd_afloop-51.jpg](https://www.mountain.nl/uploads/_half-pg/Cases_uitgebouwd_afloop-51.jpg)
Because it offers access to a selected group, there is something mysterious about Lunar. That is why the logo is made up of a broad mix of symbols and typography. The star and the unusual typography are slightly alienating.
![Cases_uitgebouwd_afloop-52.jpg](https://www.mountain.nl/uploads/_half-pg/Cases_uitgebouwd_afloop-52.jpg)
The rest of the style is a combination of classic, inspiring illustrations and photography. Matching the inspiration and mystique of Lunar. Everything can be combined; that’s when new insights and ideas arise. No clichés, but rather find inspiration in the unusual and unexpected.