FRAND

Mountain

We are Mountain. We believe in iconic identities because the other choice is to become generic

Concepting

Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.

A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.

Concepting for us is not just the start of new design project. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.

Mountain Tools

To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge.

FRAND

FRAND is our strategic tool to truly define your brand based on human emotions. Too many times, filling out a brand model has become a theoretical exercise to put something on paper and tick a box. With our newly developed FRAND tool we dive deep into the human attraction of brands. We strive to make your brand a true personification of your brand as a human friend.