ID Calculator


We are Mountain. We work on brief and on belief because the solution might be a step beyond the obvious


Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.

Creating a successful brand nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our design projects to work on brief and on belief to come up with tailored solutions.

Mountain Tools

To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge.

ID Calculator

With so many ambitious competitors, the brand is directly determined by its success to convey the brand message. Therefore, we developed a tool that helps to build a stronger design during development. We call this tool the ‘ID Calculator’, because it generates direct results. When dealing with product or service brands, evaluating your identity is not always straight forward and requires subjective judgement. The calculator provides the structure for the evaluation, discussion, and creation of successful identity, which is a delicate process after all.