Mountain on assortment design


We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business


Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define brand identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.

Creating a successful brand identity nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our design projects to work on brief and on belief to come up with tailored solutions.

Mountain Tools

To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating a successful brand identity is defining the right approach to assortment design. In order to help you effectively we have developed our 4 Design Systems tool. It gives you clear direction in the way your brand could tell its story and helps out discovering if the systems can help us design a successful assortment for your brand.

Design Systems

Design needs to trigger an emotion! But randomly creating concepts hoping that the right consumer trigger is found, can be quite challenging. That’s why we use our 4 Design Systems that are based on the bigger consumer reactions we would like to trigger and from there build the right emotion to define the brand identity and bring the brand to life in a full assortment design! So let’s together explore the 4 Mountain design systems and find the style that best suits your brand. Be fearless. Have fun. Experiment. Then turn our ideas into best practices. Do you want to know more, drop us a line!

Below you will find two examples of cases where we have developed design for a bigger assortment of products.