Mountain on FMCG design


We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business


Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define brand identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.

Creating a successful FMCG design nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve FMCG business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our packaging design projects to work on brief and on belief to come up with tailored solutions.

Mountain Tools

To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating a successful packaging design is finding a way to make your FMCG packaging design effective. That’s why we have developed multiple tools to help us create the best packaging design for your brand. We are able to check whether FMCG designs are effective in a store situation with our Shelf Simulation and ID Calculator tools.

Shelf Simulation

The proof is in the pudding! Is your pack identity effective in store? Only too often design projects are largely focused on creating beautiful images. But all these images also need to be effective on shelf. We test the shelf impact of your new FMCG packaging design with our Shelf Simulation Tool to make sure that we are not only developing a nice-looking pack but also one that works! Want to know more about how we work, get in touch now!

ID Calculator

With so many ambitious competitors, the brand is directly determined by its success to convey the brand message. Therefore, we developed a tool that helps to build a stronger

design during development. We call this tool the ‘ID Calculator’, because it generates

direct results. When dealing with FMCG brands, evaluating your identity is not always straight forward and requires subjective judgement. The calculator provides the structure for the evaluation, discussion, and creation of successful identity, which is a delicate process after all.

Below you will find two examples of FMCG design cases.