Mountain on identity strategy
We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating a successful brand nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our design projects to work on brief and on belief to come up with tailored solutions.
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating a successful identity is defining the right identity strategy for your brand. In order to help you effectively we have developed our 4 Design Systems tool. It gives you clear direction in the way your brand could grow to be a successful and inspiring brand.
Design needs to trigger an emotion! But randomly creating concepts hoping that the right consumer trigger is found, can be quite challenging. That’s why we use our 4 Design Systems that are based on the bigger consumer reactions we would like to trigger and from there build the right emotion to define the identity strategy and bring the brand identity to life! So let’s together explore the 4 Mountain design systems and find the style that best suits your strategy. Be fearless. Have fun. Experiment. Then turn our ideas into best practices. Do you want to know more, drop us a line!
Below you will find two examples of cases where we have defined a clear identity strategy.