Mountain on innovation strategy


We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business


Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.

A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.

Concepting for us is not just the start of new design project. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.

Mountain Tools

To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating a successful brand is defining the right innovation strategy for your brand. In order to discover the future potential of your brand, we have developed our 5W1H tool. It’s a simple but effective tool that gives you clear direction in the way your brand could grow through innovation to become successful.


The 5W1H question is based on a journalistic principle but is also very relevant when working with brands. If you are trying to find out where your best options are for growing your brand, try and answer the 5W1H questions with us so we can help you find a clear direction for your brand. The answers might end up more surprising than you think in regards to your brand strategy, innovation, portfolio development and brand identity

Below you will find two examples of cases where we have defined a clear innovation strategy.


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