Mountain Portfolio View


We are Mountain. We are Brand Tailors because every brand needs a tailored solution to be successful.


Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.

A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.

Concepting for us is not just the start of new design project. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.

Mountain Notes

The Mountain Notes are a set of regularly updated publications and presentations that are developed to inspire clients and create a frame of reference for brands in order to inform and give direction in the creative process of developing a brand.

Mountain Portfolio View

Research on brand portfolio management shows that in most cases, brand portfolios just happened to ‘grow that way’. Without a deliberate strategy. But to efficiently and effectively manage your business, a well-thought-out strategy is needed. Our Mountain Portfolio View describes how deliberate management of brand portfolios can support the performance of organizations. It explains the basic principles of brand portfolio thinking and shows which considerations precede an efficient and effective strategy. Get in touch to create a new view on your portfolio!