Tools

The 5W1H question is based on a journalistic principle but is also very relevant when working with brands. If you are trying to find out where your best options are for growing your brand, try and answer the 5W1H questions with us so we can help you find a clear direction for your brand. The answers might end up more surprising than you think in regards to your brand strategy, innovation, portfolio development and brand identity

FRAND is our strategic tool to truly define your brand based on human emotions. Too many times, filling out a brand model has become a theoretical exercise to put something on paper and tick a box. With our newly developed FRAND tool we dive deep into the human attraction of brands. We strive to make your brand a true personification of your brand as a human friend.

The proof is in the pudding! Is your pack identity effective in store? Only too often design projects are largely focused on creating beautiful images. But all these images also need to be effective on shelf. We test the shelf impact of your new pack identity with our Shelf Simulation Tool to make sure that we are not only developing a nice-looking pack but also one that works! Want to know more about how we work, get in touch now!

Design needs to trigger an emotion! But randomly creating concepts hoping that the right consumer trigger is found, can be quite challenging. That’s why we use our 4 Design Systems that are based on the bigger consumer reactions we would like to trigger and from there build the right emotion to define the identity strategy and bring the brand identity to life! So let’s together explore the 4 Mountain design systems and find the style that best suits your strategy. Be fearless. Have fun. Experiment. Then turn our ideas into best practices. Do you want to know more, drop us a line!

With so many ambitious competitors, the brand is directly determined by its success to convey the brand message. Therefore, we developed a tool that helps to build a stronger design during development. We call this tool the ‘ID Calculator’, because it generates direct results. When dealing with product or service brands, evaluating your identity is not always straight forward and requires subjective judgement. The calculator provides the structure for the evaluation, discussion, and creation of successful identity, which is a delicate process after all.