Client / Westland kaas
Project / Old Amsterdam
Category / packaging design & visual identity


The Old Amsterdam brand is all about passion and dedication. The rich and intense taste of this cheese is the result of the constant search for the ultimate recipe for premium cheese with a character. A true icon.


Mountain is responsible for designing and modernizing the brand. The logo, the packaging, and the entire identity have been re-examined. And with success. The design reflects the unique character of the city of Amsterdam and the iconic value of Old Amsterdam cheese. You feel and taste the atmosphere that cannot be compared to anything else. The combination of these elements is unique in the international cheese world.


We are proud to be able to take the brand a little further step by step.