Vision on identity management
Vision paper 'New corporate cachet'
Mountain has developed a vision paper on modern identity management of organizations and organizational brands. This vision is the result of the experiences of Mountain and various experts in the field. The result is concrete insights that can add value in the field of vision, mission, brand management, design management and communication management.
Identity management of organizations and organizational brands was important, is important and will continue to be important. Only the role it now plays, the way in which its development and application takes place and the degree of dynamics involved is subject to change. Underlying this are aspects such as social developments, the shift from an information age to an augmented age, the increasing permacrisis, the lack of a clear narrative, the (more) dynamic business landscape of the 21st century and new ideas about leadership of organizations and management of brands.
Organizations are also increasingly confronted with disruptive developments and must be able to respond quickly or navigate through them sharply. There are no guarantees and falling behind means a rapid loss of value or even becoming obsolete.
'In a turbulent time, it is mainly your personal mentality that counts' is a tile wisdom that seems to be increasingly applicable. But how do you develop and manage the identity of organizations and organizational brands in a modern way in relation to vision, mission, brand management, design management and communication management? At Mountain they went looking for the answer and came to a number of interesting insights. Recently, these insights have also been tested at a number of medium-sized and large corporate organizations in profit and non-profit sectors, with positive reactions.
Mountain's reflection on the new corporate cachet of the 21st century is available as a short presentation for those interested. For this, you can contact Rik Keessen via email rik@mountain.nl or mobile +31 (0)6 538 151 12.
Mountain Big 5
Strong brands and the preconditions
Brands are one of the most important assets of an organization. Building brand equity is a challenging process. Design is an essential part of this. When does a brand identity contribute to success? Good design can autonomously ensure a substantial turnover plus, a better return and a cultural contribution in organizations. This has been independently researched and demonstrated several times. But what is good design?
We see five aspects that are preconditions. We call these the Big 5:
Belief
Relevance
Distinctiveness
Effectiveness
Tailor-made
Belief
The Brand Orientation Index (BOI), described in a Swedish study, indicates that in order to achieve a successful leadership role (brand organization), eight internal conditions must be met, namely:
• Approach: this is about the mental attitude of an organization towards brand and investments
• Implementation: is the entire organization acting brand-oriented during implementations
• Goals and follow-up: are organizational objectives clearly linked to brand values?
• Relationships: are the brand values externally the guiding principle?
• Identity development and protection: is Design a key discriminator, an entrepreneurial instrument?
• Operational development: is the further development of the organization linked to brands?
• Top management's participation: is management involved and are there ambassadors?
• Responsibility and roles: is the responsibility for a brand clear?
There is a correlation between a strong BOI and operating profit (Ebitda).
Relevance
To what extent does the product, service or culture offer improve the lives of consumers, customers, employees, partners and suppliers? Whether on a personal, social or economic level, brands must fulfill a relevant functional and emotional need. The search for a relevant role for a brand in people's lives is a process we have done many times before.
This involves an emotional connection, a need state that is filled in. In design we look for a directly recognizable emotional message, the purpose of the brand. System 1 (S1) versus System 2 (S2) thinking in design. The brand identity must already give off the story, the signal.
Distinctiveness
Developing brand distinction (distinctive brand assets/DBAs) is about having uniqueness and notoriety.
How do you build a distinctive memory structure for your target groups in times of media fragmentation and information overload? Imagining a concept in an emotional and recognizable way is a start to make a mark. The starting point is what your target groups basically know about you. To then build on attributes that ensure better recognition, more distinctiveness and more relevance.
Target groups can often only remember a single aspect of a brand as a landmark.
Effectiveness
This is about the consumer/shopper/client journey.
Is the information and emotional journey that your target group makes with your communications logical and effective? Every touch point or every step in the journey of the orientation and purchase process, in store, online, face-to-face, calls for a different part and sometimes a different form of the brand message. Analyzing this journey and developing how your brand communication can be most effective is second nature to us.
For FMCG we use our Shelf Orientation Process as a starting point. What happens on the shelf and what does this mean for the information flow?
Tailor-made
Being successful for brands and customers is never a one trick pony!
Developing or re-engineering a company, brand identity and/or personality is custom work. That's why we are Brand Tailors. Understanding where you come from, what your company, brand and culture is and seeing where you want to go is part of our onboarding process. Building strong relationships and coming up with remarkable solutions to really move the business forward is what drives us!
Our approach basically consists of four steps; Find, Focus, Feel, Fly. Each step has its own approach and set of tools. From market analysis, strategy, positioning via the road of concepts, we end up in a phase where design solutions are transferred in a format. Part routes are also conceivable.
Mountain on corporate design
Mountain
We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business
Design
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define brand identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating successful corporate design nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve corporate design challenges and find a way to the hearts and minds of people. That’s why we believe that successful brands should bring a smile to the face of our clients. We love to challenge clients and ourselves in our corporate design projects to work on brief and on belief in order to come up with tailored solutions.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating successful corporate design is finding a way to make your identity both inspiring and effective. That’s why we have developed our 5W1H tool to see what your brand story should be and how to bring it to life in the design of your brand.
5W1H
The 5W1H question is based on a journalistic principle but is also very relevant when working with brands. If you are trying to find out where your best options are for creating relevance for your brand, try and answer the 5W1H questions with us so we can help you find a clear story for your brand. The answers might end up more surprising than you think in regard to your brand strategy and brand story that will be an integral part of the new corporate design of your brand.
Below you will find two examples of corporate design cases.
Mountain on retail design
Mountain
We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business
Design
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define brand identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating a successful retail design nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve retail business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our packaging design projects to work on brief and on belief to come up with tailored solutions.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating a successful retail design is finding a way to make your retail environment and the packaging design in it effective. That’s why we have developed multiple tools to help us create the best retail design for your brand. We are able to check whether retail designs are effective in a store situation with our Shelf Simulation and ID Calculator tools.
Shelf Simulation
The proof is in the pudding! Is your identity effective in store? Only too often design projects are largely focused on creating beautiful images. But all these images also need to be effective in store and on shelf. We test the shelf impact of your new retail design with our Shelf Simulation Tool to make sure that we are not only developing a nice-looking design but also one that works! Want to know more about how we work, get in touch now!
ID Calculator
With so many ambitious competitors, the brand is directly determined by its success to convey the brand message. Therefore, we developed a tool that helps to build a stronger
retail design during development. We call this tool the ‘ID Calculator’, because it generates
direct results. When dealing with retail brands, evaluating your identity is not always straight forward and requires subjective judgement. The calculator provides the structure for the evaluation, discussion, and creation of successful identity, which is a delicate process after all.
Below you will find two examples of retail design cases.
Mountain on FMCG design
Mountain
We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business
Design
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define brand identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating a successful FMCG design nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve FMCG business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our packaging design projects to work on brief and on belief to come up with tailored solutions.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating a successful packaging design is finding a way to make your FMCG packaging design effective. That’s why we have developed multiple tools to help us create the best packaging design for your brand. We are able to check whether FMCG designs are effective in a store situation with our Shelf Simulation and ID Calculator tools.
Shelf Simulation
The proof is in the pudding! Is your pack identity effective in store? Only too often design projects are largely focused on creating beautiful images. But all these images also need to be effective on shelf. We test the shelf impact of your new FMCG packaging design with our Shelf Simulation Tool to make sure that we are not only developing a nice-looking pack but also one that works! Want to know more about how we work, get in touch now!
ID Calculator
With so many ambitious competitors, the brand is directly determined by its success to convey the brand message. Therefore, we developed a tool that helps to build a stronger
design during development. We call this tool the ‘ID Calculator’, because it generates
direct results. When dealing with FMCG brands, evaluating your identity is not always straight forward and requires subjective judgement. The calculator provides the structure for the evaluation, discussion, and creation of successful identity, which is a delicate process after all.
Below you will find two examples of FMCG design cases.
Mountain on packaging design
Mountain
We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business
Design
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define brand identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating a successful brand identity nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our packaging design projects to work on brief and on belief to come up with tailored solutions.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating a successful packaging design is finding a way to make your packaging effective in design. That’s why we have developed multiple tools to help us create the best packaging design for your brand. We are able to check whether packaging design is effective with our Shelf Simulation and ID Calculator tools.
Shelf Simulation
The proof is in the pudding! Is your pack identity effective in store? Only too often design projects are largely focused on creating beautiful images. But all these images also need to be effective on shelf. We test the shelf impact of your new pack identity with our Shelf Simulation Tool to make sure that we are not only developing a nice-looking pack but also one that works! Want to know more about how we work, get in touch now!
ID Calculator
With so many ambitious competitors, the brand is directly determined by its success to convey the brand message. Therefore, we developed a tool that helps to build a stronger
design during development. We call this tool the ‘ID Calculator’, because it generates
direct results. When dealing with product or service brands, evaluating your identity is not always straight forward and requires subjective judgement. The calculator provides the structure for the evaluation, discussion, and creation of successful identity, which is a delicate process after all.
Below you will find two examples of packaging design cases.
Mountain on assortment design
Mountain
We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business
Design
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define brand identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating a successful brand identity nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our design projects to work on brief and on belief to come up with tailored solutions.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating a successful brand identity is defining the right approach to assortment design. In order to help you effectively we have developed our 4 Design Systems tool. It gives you clear direction in the way your brand could tell its story and helps out discovering if the systems can help us design a successful assortment for your brand.
Design Systems
Design needs to trigger an emotion! But randomly creating concepts hoping that the right consumer trigger is found, can be quite challenging. That’s why we use our 4 Design Systems that are based on the bigger consumer reactions we would like to trigger and from there build the right emotion to define the brand identity and bring the brand to life in a full assortment design! So let’s together explore the 4 Mountain design systems and find the style that best suits your brand. Be fearless. Have fun. Experiment. Then turn our ideas into best practices. Do you want to know more, drop us a line!
Below you will find two examples of cases where we have developed design for a bigger assortment of products.
Mountain on brand identity
Mountain
We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business
Design
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define brand identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating a successful brand identity nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our design projects to work on brief and on belief to come up with tailored solutions.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating a successful brand identity is defining the right identity strategy for your brand. In order to help you effectively we have developed our 4 Design Systems tool. It gives you clear direction in the way your brand could grow to be a successful and inspiring brand.
Design Systems
Design needs to trigger an emotion! But randomly creating concepts hoping that the right consumer trigger is found, can be quite challenging. That’s why we use our 4 Design Systems that are based on the bigger consumer reactions we would like to trigger and from there build the right emotion to define the identity strategy and bring the brand identity to life! So let’s together explore the 4 Mountain design systems and find the style that best suits your brand strategy. Be fearless. Have fun. Experiment. Then turn our ideas into best practices. Do you want to know more, drop us a line!
Below you will find two examples of brand identity cases.
Mountain on brand story development
Mountain
We Are Mountain. We are Brand Tailors because every brand needs a tailored solution to be successful.
Concepting
Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.
A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.
Concepting for us is not just limited to design work. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to trends, business strategy, innovation and brand story development. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. In order to help you strengthen your brand story or find a new and inspiring brand story, we use our 5W1H for brand story development. It’s a tool to discover the essential elements of your brand’s story and combine these with the aspirational aspects that might combine into a great brand story that will capture the hearts of many.
5W1H
The 5W1H question is based on a journalistic principle but is also very relevant when working with brands. If you are trying to find out where your best options are for growing your brand, try and answer the 5W1H questions with us so we can help you find a clear story for your brand. The answers might end up more surprising than you think in regard to your brand strategy, innovation, portfolio development and brand story development.
Below you will find two examples of cases where we have defined an inspiring brand story.
Mountain on brand architecture
Mountain
We Are Mountain. We are Brand Tailors because every brand needs a tailored solution to be successful.
Concepting
Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.
A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.
Concepting for us is not just limited to design work. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to portfolio development, trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. In order to help you create a logical and effective brand architecture, we helped develop the Brand Fan tool.
Brand Fan
Brand architecture challenges are complicated. The amount of information is hard to manage, as are the consequences of potential portfolio solutions. The Mountain BRAND FAN model visualizes and simplifies the current and desired brand portfolio strategy and brand architecture. It is an instrument to help direct portfolio decision-making and management.
The model is based on the dynamic relationship between the degree of dominance of the mother brand versus the degree of dominance of other (sub) brands, category names, and proposition names. The dynamic relationship is important, since, in practice, brand portfolios are never static. The Mountain BRAND FAN translates a complicated phenomenon
like brand portfolio management into a comprehensible and practical instrument, even for non-branding professionals from the lowest to the highest level.
Below you will find two examples of cases where we have built a clear brand architecture.
Mountain on portfolio strategy
Mountain
We Are Mountain. We are Brand Tailors because every brand needs a tailored solution to be successful.
Concepting
Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.
A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.
Concepting for us is not just limited to design work. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to portfolio development, trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. In order to help you simplify and create an effective portfolio, we helped develop the Brand Fan tool.
Brand Fan
Brand portfolio challenges are complicated. The amount of information is hard to manage, as are the consequences of potential portfolio solutions. The BRAND FAN model visualizes and simplifies the current and desired brand portfolio strategy and brand architecture. It is an instrument to help direct portfolio decision-making and management.
The model is based on the dynamic relationship between the degree of dominance of the mother brand versus the degree of dominance of other (sub) brands, category names, and proposition names. The dynamic relationship is important, since, in practice, brand portfolios are never static. The Mountain BRAND FAN translates a complicated phenomenon like brand portfolio management into a comprehensible and practical instrument, even for non-branding professionals from the lowest to the highest level.
Below you will find two examples of cases where we have defined a clear portfolio strategy.
Mountain on innovation strategy
Mountain
We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business
Concepting
Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.
A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.
Concepting for us is not just the start of new design project. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating a successful brand is defining the right innovation strategy for your brand. In order to discover the future potential of your brand, we have developed our 5W1H tool. It’s a simple but effective tool that gives you clear direction in the way your brand could grow through innovation to become successful.
5W1H
The 5W1H question is based on a journalistic principle but is also very relevant when working with brands. If you are trying to find out where your best options are for growing your brand, try and answer the 5W1H questions with us so we can help you find a clear direction for your brand. The answers might end up more surprising than you think in regards to your brand strategy, innovation, portfolio development and brand identity
Below you will find two examples of cases where we have defined a clear innovation strategy.
Mountain on identity strategy
Mountain
We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business
Design
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating a successful brand nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our design projects to work on brief and on belief to come up with tailored solutions.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge. A crucial part of creating a successful identity is defining the right identity strategy for your brand. In order to help you effectively we have developed our 4 Design Systems tool. It gives you clear direction in the way your brand could grow to be a successful and inspiring brand.
Design Systems
Design needs to trigger an emotion! But randomly creating concepts hoping that the right consumer trigger is found, can be quite challenging. That’s why we use our 4 Design Systems that are based on the bigger consumer reactions we would like to trigger and from there build the right emotion to define the identity strategy and bring the brand identity to life! So let’s together explore the 4 Mountain design systems and find the style that best suits your strategy. Be fearless. Have fun. Experiment. Then turn our ideas into best practices. Do you want to know more, drop us a line!
Below you will find two examples of cases where we have defined a clear identity strategy.
Mountain on trends
Mountain
We Are Mountain. We are Brand Tailors because every brand needs a tailored solution to be successful.
Concepting
Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.
A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.
Concepting for us is not just the start of new design project. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.
Mountain Notes
The Mountain Notes are a set of regularly updated publications and presentations that are developed to inspire clients and create a frame of reference for brands in order to inform and give direction in the creative process of developing a brand. In order to get a clear view on all the trends that are relevant to developing great brands, we have developed the Mountain Trend View and the Mountain Packaging Trends.
Mountain Trend View
Do you really know what moves people today? The Mountain Trend View is our report on the latest consumer behavioural trends. It’s a deep dive into the ever-changing motivations people have to connect to brands and their products. It’s a great insight to see what moves people so we can share that with brands and help them find their audience. Are you interested in getting to know people better? Get in touch and we are more than happy to meet with you and present our Mountain Trend View!
Mountain Packaging Trends
The world packaging design is ever-changing. The next big thing might be over tomorrow so it is good to have a good view on relevant packaging trends that might help you grow your brand to become more relevant to consumers. Because design is more than just the image. Make sure you communicate in the right way, create the right feel and always look amazing. Our Mountain Packaging Trends give an overview of the biggest packaging trends that are relevant today. We update this presentation regularly to make sure we always know what works for your brand.
Below you will find two examples of cases where we have used trends to create successful design.
Mountain Portfolio View
Mountain
We are Mountain. We are Brand Tailors because every brand needs a tailored solution to be successful.
Concepting
Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.
A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.
Concepting for us is not just the start of new design project. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.
Mountain Notes
The Mountain Notes are a set of regularly updated publications and presentations that are developed to inspire clients and create a frame of reference for brands in order to inform and give direction in the creative process of developing a brand.
Mountain Portfolio View
Research on brand portfolio management shows that in most cases, brand portfolios just happened to ‘grow that way’. Without a deliberate strategy. But to efficiently and effectively manage your business, a well-thought-out strategy is needed. Our Mountain Portfolio View describes how deliberate management of brand portfolios can support the performance of organizations. It explains the basic principles of brand portfolio thinking and shows which considerations precede an efficient and effective strategy. Get in touch to create a new view on your portfolio!
Mountain Pack To The Future
Mountain
We are Mountain. We are Brand Tailors because every brand needs a tailored solution to be successful.
Concepting
Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.
A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.
Concepting for us is not just the start of new design project. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.
Mountain Notes
The Mountain Notes are a set of regularly updated publications and presentations that are developed to inspire clients and create a frame of reference for brands in order to inform and give direction in the creative process of developing a brand.
Mountain Pack To The Future
Are you up to speed with all the latest developments within the world of packaging? Find out how the world of packaging is moving forward with our Pack To The Future tool. See what you can do to create a brand that is future proof and uses the latest techniques to interact with consumers. The digital developments bring a whole new world of possibilities to your packaging. If you want to know more, get in touch!
Mountain Trend View
Mountain
We are Mountain. We are Brand Tailors because every brand needs a tailored solution to be successful.
Concepting
Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.
A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.
Concepting for us is not just the start of new design project. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.
Mountain Notes
The Mountain Notes are a set of regularly updated publications and presentations that are developed to inspire clients and create a frame of reference for brands in order to inform and give direction in the creative process of developing a brand.
Mountain Trend View
Do you really know what moves people today? The Mountain Trend View is our report on the latest consumer behavioural trends. It’s a deep dive into the ever-changing motivations people have to connect to brands and their products. It’s a great insight to see what moves people so we can share that with brands and help them find their audience. Are you interested in getting to know people better? Get in touch and we are more than happy to meet with you and present our Mountain Trend View!
Mountain Packaging Trends
Mountain
We are Mountain. We define the standard because we work for category leaders that ask for category leadership
Design
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating a successful brand nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our design projects to work on brief and on belief to come up with tailored solutions.
Mountain Notes
The Mountain Notes are a set of regularly updated publications and presentations that are developed to inspire clients and create a frame of reference for brands in order to inform and give direction in the creative process of developing a brand.
Mountain Packaging Trends
The world packaging design is ever-changing. The next big thing might be over tomorrow so it is good to have a good view on relevant packaging trends that might help you grow your brand to become more relevant to consumers. Because design is more than just the image. Make sure you communicate in the right way, create the right feel and always look amazing. Our Mountain Packaging Trends give an overview of the biggest packaging trends that are relevant today. We update this presentation regularly to make sure we always know what works for your brand.
ID Calculator
Mountain
We are Mountain. We work on brief and on belief because the solution might be a step beyond the obvious
Design
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating a successful brand nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our design projects to work on brief and on belief to come up with tailored solutions.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge.
ID Calculator
With so many ambitious competitors, the brand is directly determined by its success to convey the brand message. Therefore, we developed a tool that helps to build a stronger design during development. We call this tool the ‘ID Calculator’, because it generates direct results. When dealing with product or service brands, evaluating your identity is not always straight forward and requires subjective judgement. The calculator provides the structure for the evaluation, discussion, and creation of successful identity, which is a delicate process after all.
Design Systems
Mountain
We are Mountain. We work on brief and on belief because the solution might be a step beyond the obvious
Design
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating a successful brand nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our design projects to work on brief and on belief to come up with tailored solutions.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge.
Design Systems
Design needs to trigger an emotion! But randomly creating concepts hoping that the right consumer trigger is found, can be quite challenging. That’s why we use our 4 Design Systems that are based on the bigger consumer reactions we would like to trigger and from there build the right emotion to bring the brand identity to life! So let’s together explore the 4 Mountain design systems and find the style that best suits your strategy. Be fearless. Have fun. Experiment. Then turn our ideas into best practices. Do you want to know more, drop us a line!
Shelf Simulation
Mountain
We are Mountain. We create powerful businesses because we believe that design is a fundamental part of growing a business
Design
Design brings the world of aspiration and opportunities together in clear and powerful images that inspire, challenge, please and define identities. Identities that create an impact in being unique and effective in their essence to make sure that brands can be inspiring and successful.
Creating a successful brand nowadays is a lot more than just creating a beautiful image. Design can be the answer to a number of questions related to business, brand and consumers. That’s why we look at design as an inspiring tool to help solve business challenges and find a way to the hearts and minds of consumers. That’s why we believe that successful brands should bring a smile to the face of both clients and consumers. We love to challenge clients and ourselves in our design projects to work on brief and on belief to come up with tailored solutions.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge.
Shelf Simulation
The proof is in the pudding! Is your pack identity effective in store? Only too often design projects are largely focused on creating beautiful images. But all these images also need to be effective on shelf. We test the shelf impact of your new pack identity with our Shelf Simulation Tool to make sure that we are not only developing a nice-looking pack but also one that works! Want to know more about how we work, get in touch now!
FRAND
Mountain
We are Mountain. We believe in iconic identities because the other choice is to become generic
Concepting
Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.
A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.
Concepting for us is not just the start of new design project. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge.
FRAND
FRAND is our strategic tool to truly define your brand based on human emotions. Too many times, filling out a brand model has become a theoretical exercise to put something on paper and tick a box. With our newly developed FRAND tool we dive deep into the human attraction of brands. We strive to make your brand a true personification of your brand as a human friend.
5W1H
Mountain
We are Mountain. We are Brand Tailors because every brand needs a tailored solution to be successful.
Concepting
Concepting opens a world of inspiration and opportunities. Combining the world around us as the foundation of our inspiration with the business challenge to steer the practicality of solutions. This generates opportunities that are aspiring in their thinking and feasible in their execution.
A great concept starts with a clearly defined plan of approach based on understanding the clients wishes combined with the aspiration of the world around us. If we are able to connect that spark of magic to the reality of the project, something magical can happen.
Concepting for us is not just the start of new design project. Concepting can also be the starting point of the exploration of the possibilities of a brand in relation to trends, business strategy or innovation. The power of great concepting is a lot bigger than is often thought. It gives us as brand tailors at Mountain the possibility to discover new chances for brands earlier in the process.
Mountain Tools
To make sure we can help your brand effectively explore different ways of growing, we have developed our own set of strategic tools. With these tools we are able to help you define the right approach and come up with a wide set of answers to the challenge.
5W1H
The 5W1H question is based on a journalistic principle but is also very relevant when working with brands. If you are trying to find out where your best options are for growing your brand, try and answer the 5W1H questions with us so we can help you find a clear direction for your brand. The answers might end up more surprising than you think in regards to your brand strategy, innovation, portfolio development and brand identity
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