6W1H

GROWTH SPOTTING

The 6W1H question is based on an investigative principle but is also very relevant if you work for brands. If you're trying to figure out what the best options are to grow your brand, join us as we answer the 6W1H questions so we can help you find a clear direction for your brand. The answers may be more surprising than you think when it comes to brand strategy, innovation, brand portfolio development and brand identity.

FRAND

BRANDS WITH A HEART

FRAND is a strategic and creative tool that allows us to truly define your brand based on human emotions. Too often, completing a brand model has become a routine task of putting something on paper and ticking a box. With our newly developed FRAND tool, we dive deep into the human appeal of brands. We strive to personify your brand into a true friend.

ID3

INTUITIVE DATA DRIVEN DESIGN

When it comes to the research methods behind brand identities and packaging designs, not much has changed in recent years. Creative design concepts often come into play relatively late in the process, and unconscious behaviour and data-driven substantiations often form only a limited part of the research. Together with leading research agency Validators, Mountain has been developing a new generation of research tools for developing brand identities and packaging design concepts in FMCG and retail. A generation that provides more support at the early stages of creative analysis and concept development. With more focus on consumer orientation and in-store purchases. 

A generation that provides more guidance for unconscious behaviour, and supports certain facts with a stronger, deeper dataset, and of course ensures that you can come up with certain strategies faster and cheaper. Mountain and Validators eventually came up with the research platform called 'ID3'. A mix of innovative, ready-to-use research methods that can be tailored to a variety of project goals.

Shelf Simulation

EFFECTIVENESS IN STORE

Only in practice will tell you whether a packaging design is good! Is the packaging effective on the shelf in the store? All too often, packaging design is primarily focused on creating an attractive appearance. But this appearance must also be effective on the shelf. We test the impact of your new packaging with our physical and digital shelf simulation tool to ensure we not only develop a beautiful packaging design, but one that works! If you want to know more about how we work, please contact us now!

Design Systems

ENHANCE YOUR IDENTITY STRATEGY

Design should evoke emotion! But randomly creating design concepts in the hope of finding the right consumer trigger can cause problems. That's why we use four design systems that are based on the larger consumer responses we want to evoke. This allows us to build the right emotion, define the identity strategy and bring the brand identity to life! So let's explore these four Mountain design systems together to find the style that best suits your design strategy. If you want to know more, please send us a message!

iDesign Calculator

In depth identity effectiveness

With so many ambitious competitors, a brand's success is directly determined by optimally conveying the brand message. That's why we developed a tool that helps to realise a stronger identity and stronger design during the development phase. We call this tool the iDesign Calculator because it makes results tangible instantly. Evaluating your identity is not always easy when it comes to product or service brands. It requires a subjective judgement at first. The iDesign Calculator provides a structure for evaluating, discussing and creating a successful identity, which is a delicate process.

The Colour Truth

New generation of colour thinking and doing
 

The Colour Truth is based on ground-breaking colour science. The Colour Truth takes an innovative, deeper and more objective look at the use and meaning of colour in strategic processes in the (re)development of brands, visual identities and various forms of design. The Colour Truth efficiently and effectively provides a keener context, better insights and predictive power but above all, more support in the psychology and physiology behind colours in relation to conventions, cultures, final values, personality traits and archetypes. The Colour Truth allows you to achieve better results in design systems 1 and 2

DNA Radar

Effectively from image to identity
 

In this era, identity management is crucial for maintaining and renewing the values of organisations and brands. And thinking and acting from the soul, inspiration and personal conviction are becoming increasingly important. The transformation bridge that needs to be built within identity management is usually too fragmented, too one-sided and without sufficient stakeholder engagement. Mountain has a proven method that determines what the image, soul and inspiration are now, in an integrated and modern way, making the next phase of life clear and providing the blueprint to get there.
 

Mountain Packaging Trends

The world of packaging design is always changing. The next big design trend could be obsolete tomorrow. It's a good idea to delve into relevant packaging design trends that can help you make your brand more relevant to consumers. Because design is more than just the image. Make sure you communicate the right way, create the right feeling, and always look great. Our “Packaging Design Trends” presentation provides an overview of the biggest trends that are relevant today and could become so tomorrow. This presentation is updated regularly so we always know what works for your brand.

Mountain Trend View

Do you really know what moves people today? Today and tomorrow? The Mountain Trend View 2024-2026 is our report on the latest trends in consumer behaviour. From 200+ micro-trends to 15 larger clusters. With a link to brand, identity and design. It's a deep dive into the ever-changing motivations people have for engaging with brands and their products or services. It's a great insight into what moves people so we can share that with brands and help them reach, engage and retain their audience. Want to get to know people better? We’re happy to tell you more, without any obligation and free of charge. 

Mountain Pack To The Future

Are you aware of the latest developments in the packaging design world? Discover how packaging design is evolving with our Pack To The Future tool. Let's take a look at what you can do to create a future-proof brand that uses the latest technologies to interact with consumers. Digital developments lead to a whole range of new possibilities for your packaging. If you’d like to know more, please contact us!

Mountain Portfolio View

Research into brand portfolio management shows that in most cases, brand portfolios simply 'grow' without a well-considered brand portfolio strategy. But to manage your business efficiently and effectively, a well-thought-out strategy is necessary. Our portfolio tool describes how a well-managed brand portfolio can support an organisation's performance. This not only explains the basic principles of brand portfolio thinking, but also the considerations that precede an efficient and effective strategy. Contact us for a new perspective on your brand portfolio!!