5W1H

GROWTH SPOTTING

The 5W1H question is based on a journalistic principle but is also very relevant when working with brands. If you are trying to find out where your best options are for growing your brand, try and answer the 5W1H questions with us so we can help you find a clear direction for your brand. The answers might end up more surprising than you think in regards to your brand strategy, innovation, portfolio development and brand identity

FRAND

BRANDS WITH A HEART

FRAND is our strategic tool to truly define your brand based on human emotions. Too many times, filling out a brand model has become a theoretical exercise to put something on paper and tick a box. With our newly developed FRAND tool we dive deep into the human attraction of brands. We strive to make your brand a true personification of your brand as a human friend.

ID3

INTUITIVE DATA DRIVEN DESIGN

When it comes to the research methods behind brand identities and packaging design, there hasn't changed much over the last few years. Creative concepts are often examined relatively late in the process. Assets, unconscious behaviour, and data-driven substantiations often are a limited part of the research. Together with top notch research agency Validators, Mountain has thought about a new generation of research for the development-process of brand identities and packaging design concepts in FMCG and Retail. A generation that provides more support at the start of creative analysis and concepting. We are focusing more on consumer orientation and purchasing from the shelf. 

A generation that provides more guidance for the subconscious behaviour and supports certain facts with a stronger in-depth data set. And of course, it ensures you to come up with strategies faster and more affordable. Mountain and Validators ended up creating a conceptual research platform called ‘ID3’. A mix of innovative, turn-key research methods that can be used tailor-made for the goals of any project.

Shelf Simulation

EFFECTIVENESS IN STORE

The proof is in the pudding! Is your pack identity effective in store? Only too often design projects are largely focused on creating beautiful images. But all these images also need to be effective on shelf. We test the shelf impact of your new pack identity with our Shelf Simulation Tool to make sure that we are not only developing a nice-looking pack but also one that works! Want to know more about how we work, get in touch now!

Design Systems

ENHANCE YOUR IDENTITY STRATEGY

Design needs to trigger an emotion! But randomly creating concepts hoping that the right consumer trigger is found, can be quite challenging. That’s why we use our 4 Design Systems that are based on the bigger consumer reactions we would like to trigger and from there build the right emotion to define the identity strategy and bring the brand identity to life! So let’s together explore the 4 Mountain design systems and find the style that best suits your strategy. Be fearless. Have fun. Experiment. Then turn our ideas into best practices. Do you want to know more, drop us a line!

ID Calculator

In depth identity effectiveness

With so many ambitious competitors, brands are directly determined by its success to convey the brand message. Therefore, we developed a tool that helps to build a stronger design during development. We call this tool the ‘ID Calculator’, because it generates direct results. When dealing with product or service brands, evaluating your identity is not always straightforward. It requires subjective judgement. The calculator provides the structure for the evaluation, discussion, and creation of successful identity, which is a delicate process after all.

TRANSFORMATION BRANDING

Creëer meer impact

Wij geloven in de kracht van branding. Merken die aanspreken en betekenisvol zijn voor hun omgeving. Die een positieve impact hebben op mensen en de samenleving. Wij noemen dat transformatieve branding. Transformatieve branding is voor iedereen die te maken heeft met vragen als:

• Hoe blijf ik relevant met mijn merk?
• Hoe bereid ik mijn merk voor op de toekomst?
• Wat zijn de belangrijkste technologische en sociale trends waar ik met mijn merk op moet inspelen?
• Hoe voeg ik sociale en ecologische waarde toe aan mijn merkpositionering en merkidentiteit?
• Hoe betrek ik de buitenwereld en mijn organisatie bij mijn merkpositionering?

Mountain Packaging Trends

The world of packaging design is always moving. The next big trend might be over tomorrow. It's a good thing to have a look into relevant packaging trends that might help you grow your brand to become more relevant to consumers. Because design is more than just the image. Make sure you communicate the right way, create the right feeling, and always look amazing. Our Mountain Packaging Trends give an overview of the biggest packaging trends that are relevant today. This presentation gets updated regularly to make sure we always know what works for your brand.

Mountain Trend View

Do you really know what makes people move these days? The Mountain Trend View is our own report on the latest consumer behavioural trends. It’s an inside look into the ever-changing motivations people have to connect to brands and their products. It’s a great insight to see what triggers people so we can share that with brands and help them find their audience. Are you interested in getting to know your consumers better? Get in touch! We are more than happy to meet you and present our Mountain Trend View.

Mountain Pack To The Future

Are you up to date with all the latest developments within the world of packaging? Find out how the world of packaging is moving forward with our Pack To The Future tool. Let's see what you can do to create a brand that is future resistant and uses the latest techniques to interact with consumers. The digital developments bring a whole new world of possibilities to your packaging. If you want to know more, get in touch!

Mountain Portfolio View

Research on brand portfolio management shows that in most cases, brand portfolios just happen to ‘grow that way’. Without a deliberate strategy. But to manage your business efficiently and effectively, a well-thought-out strategy is needed. Our Mountain Portfolio View describes how a well-managed brand portfolio can support the performance of an organization. It explains the basic principles of brand portfolio thinking and shows which considerations precede an efficient and effective strategy. Get in touch to create a new view on your portfolio!